Steins is named after Stein’s America’s Greatest Clothiers, which was founded by Jason’s great-grandfather, Joseph, after immigrating to the U.S. to escape the post World War One pogroms in Eastern Europe. Stein’s became one of the largest menswear retailers in America, with 91 stores, before being acquired by Richman Brothers in 1959.

Pictured is Joseph with his friend Albert Einstein, who frequently donned Stein’s custom suits.